Mengmeng's Blog

Welcome to My Digital Business Models Blog

Ever-changing Digital Business World

From the module Digital Business Models, we have been through a lot of interesting topics weekly. In the beginning, we’ve been talking about disruptive innovation, from the printing press to the 4th industrial revolution, including Artificial Intelligence, 3D printing, Internet of Things (IOTs), and Social Machines. The emerging of digital technologies revealed the changing nature…

Expedia.com as Leading Online Travel Brand

Expedia, founded in 1996, is one of the world’s leading full-service online travel brands now, by helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, rental cars, rail, cruises, activities, attractions, and services (“Expedia | Expedia Group”, 2020). It is one of the brands from Expedia Group. Expedia…


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